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The Collective Blog

Q&A with Gili Rozin of MeDusa

Q&A with Gili Rozin of MeDusa

//Meet The Maker//
Gili Rozin, Founder of MeDusa

How did this change in lifestyle inspire you to create the business you have now?

I always wanted to create, since I was a little girl. I tried to find my art, my creation. I discovered the jewelry world at an older age and fell in love with goldsmith work, and this is what led me to Shenkar college and then to start MeDusa. When Adi (my partner) and I started to build MeDusa, we understood that we had great value- offering quality, vegan products made by hand. This change in lifestyle and awareness of the importance of slow fashion and small local business, we then began to develop the plastic, which is made from recycled materials and can then be recycled again. Seven years later, we understand more and more that the change in the sustainable fashion world is real and we are happy to be a part of it.

What are the measures you take to ensure sustainable and ethical practices within your company?

All our product are made here in Tel Aviv, in full control from our studio. The main material is also made in the center of Israel, in fact all our bags are made here from beginning to the end, the recycled plastic and the stamping in the plastic. It's all created by us. Nothing arrives pre-made so we can ensure that the bags are as we claim they are. Each bag goes through a very long process until it is finished. This long chain we built is all here, under our control to keep it small, local, handmade and vegan.

How do you practice mindfulness within the company and your daily life?

Luckily I live in Tel Aviv, so there is nothing more inspiring than to live and work in your atmosphere, and to have a full creative environment. I hear all the sounds around me and I see all the colors and texture on my way and I breath it all in- in the end all of the things that surround me are my biggest inspiration

What are your goals for the company and where do you see it in five years?

I hope to continue to love what we do, continue our excitement from each new model, and to keep our studio alive with interesting projects and a lot of passion. 

I see MeDusa in more places around the globe, with maybe 1 or 2 new lines- maybe children, maybe home, and I see our studio- colorful, with great music and lots of cookies.

Who or what inspires you and why?

My life partner, Guy Tamam, he is a true artist. He creates without noticing and is a true designer that knows what is good and what is bad, what is cool and what is important. Everything he create is a true inspiration for creation.

Artisan Made: Better for the Planet & People

Artisan Made: Better for the Planet & People

Artisans are skilled craftsmen of, usually, handmade goods and products. Across the globe, it is common for artisanal trades and skills to be passed on from one generation to the next. As such, there is frequently a storied history and tradition behind the creation of their products, along with the huge amounts of skill necessary to produce high-quality goods. By purchasing these goods you are a part of ensuring that, along with their corresponding skills, these traditions are not lost to the annals of history.

 

In contrast to the top quality items produced by the skilled work of artisans, manufactured goods are widely regarded to be of considerably lower quality. Yet companies still make exorbitant profits on the sale of these poor quality goods, as they are made in vast quantities at an extremely low cost. Goods are able to be made at such a low cost because machinery is used as opposed to skilled, artisanal craftsmen. The goods’ lower quality means they deteriorate at a much faster rate, forcing you to purchase replacements (further increasing manufacturer profits).

 On top of helping to extend the longevity of a trade’s cultural heritage; buying artisanal products means that the creators are paid a much larger, fairer share for their work. In cases where you are buying directly from the artisan themselves, they receive all of the proceeds of a sale. So not only does this help with the continuation of tradition but directly benefits craftsmen and their families. These benefits are particularly significant for artisans living in underdeveloped, or developing countries.

 

Companies manufacturing goods prioritize the maximization of profits when producing items for purchase. When you buy goods like these, it is the manufacturer who receives the lion’s share of the proceeds. Companies with factories in developing countries, benefit further, as the majority of these nations have no minimum wage laws. Meaning workers are easily and regularly exploited, and vastly underpaid. Your purchasing of manufactured goods benefit companies and corporations; as opposed to buying artisanal goods, which serves to benefit the creators and the people around them.

 

Thank you to Nina Wells who wrote this article. Nina is a guest author from Steam Shower Store and is a respected and expert voice in a plethora of health related subjects with over 10 years of writing under her belt.

Day Break: Reach Your Goals with Intentional Mornings

Day Break: Reach Your Goals with Intentional Mornings


The sun begins to come up, and the first rays of light begin to shine upon this fresh day.

What do you do with this time?

The most important thing.

If you have a project you want to happen (let’s say you want to write a book), this is the time to form a habit that will make that project happen. A morning writing habit will get the book done. Simply wishing for the book to get written, or saying you’ll do it “someday,” doesn’t make it happen.

If it’s important, you’ll make a morning habit of it:

  • If you want to lose weight, create a morning walking habit. Or morning strength training. Or a healthy breakfast with fruits and veggies.
  • If you want to start a new business, create a morning session where you work on it every morning.
  • If you want to become more mindful during your day, create a morning meditation habit.
  • If you want to work on your relationship with your spouse, have a morning habit of talking about your relationship over coffee.
  • If you want to journal, make it a morning habit.

Why is morning a better time for important habits? Why not afternoons or evenings? Well, I’m biased, because I really love the mornings. But I’ve found the time to be quieter, less chaotic, better for reflection and focus. Some people will work better in the late nights, but I’m usually tired by then. So figure out what time is your magic time — I think for most people that will be mornings, but not all.

I’ve done pretty much all my important achievements through morning habits: I trained for several marathons by running in the morning, created this blog and wrote numerous books with a morning writing habit, have improved mindfulness through morning meditation, and became a regular exerciser and healthy eater. I’ve had morning walks, done morning journaling, morning yoga, and morning talks with Eva.

There are great habits you can create in the afternoons and evenings too, but I recommend trying a morning habit if you have something important you want to get done.

Make it a habit, and do it first.

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